SEO is short for Search Engine Optimization. Basically, what it does is connect all the dots on the internet to make it a bigger picture. Let us say for instance you need a particular name of a book or a movie but you just have a quote from them or you remember a certain scenario that happened in them.
If you want to find it, you will need the help of a search engine, and the best are usually Google or Bing. They both have their own search engine algorithms, but the more important part is that the sites that have the information that you seek must also have optimized search engine algorithms. How this all works is you type in the thing you are searching for, and the algorithm that takes in many things sorts the bunch of data that can be found online into specialized compartments, and once you go in those sections, it’s just a matter of finding the exact same thing you typed.
For a search engine to be able to do that, it must check the words on every site; then it checks the title of the page, then links between pages create a connection between sites. The last part that is important is the reputation of the site. If your site has a proper optimization, it will pop up on the top spots more often than not, but it won’t keep the customers. Here is where your reputation comes into play. If you want to stay ahead of the competition, you have to make your site reputable.
By doing this, your site gains preference over the others when it comes to placing your site above others in the search results. For all this, to work you need a good SEO, and it needs to be kept updated with fresh content and with reliable algorithms because those do change a lot. Search engine optimization is the future of websites and new products. It is one of the ways good things will keep a good reputation and how new ideas will gain recognition.